Use case #3: Audience segmentation and personalization.

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AI can analyze huge datasets to find patterns you’d naturally miss.

Marketers can use this capability to improve audience segmentation and deliver more targeted messaging. That’s why 34% of marketing directors say AI leads to more personal customer experiences.

For example, AI tools can analyze all available customer data and create segments based on their behavior and preferences. You can also use these tools to understand how each segment interacts with your brand.

Then, based on this audience segmentation, you austria whatsapp number database can personalize the customer experience and offer tailored solutions and deals depending on each customer’s interaction history and journey.

Sarah Cornett, an AI consultant, shares how she implemented an AI solution for marketing in the banking industry to deliver a personalized customer experience and targeted communication.In a conversation about the state of AI-powered marketing, she shares a case study of her work.

“The solution used identity resolution to gather historical data about a customer, such as the products you have with us, your digital touchpoints, and real-time activity like navigating our website. By leveraging this real-time data, we could determine the most relevant communication at any given moment.

With thousands of potential topics to discuss, the AI system would analyze triggers to deliver personalized messages, whether it was a next best action, upsell, or cross-sell offer, all tailored to capture attention and provide the most contextually relevant experience.”