Who has a problem your product can solve?

[Joywtome231]

4. So, how do you learn which clients to approach and You ask them and then you listen. Then you ask more probing questions to discover what issues the client has that you can resolve, and whether solving those issues is enough of an issue to allow the client to change what they were doing an adopt your services. Make sure you understand the entirety of their problem before you start to tell them how your solution can fix it. Get their buy-in at each step that your solution would make things better for them.

It’s best to get a read on your client’s problem from a variety of people at the company. Anyone from the owner to the receptionist may have a take on the issue. If they don’t, it’s great information to have because your client may need their buy in to make a change in what they purchase.

Knowing what your client has the authority to do is key. Ask them who else participates in bahrain phone number library making buying decisions about what you are selling early. The last thing you want to do is find out at the last minute that the CFO has vetoed what you have been pitching to another member of the company. If that CFO can say no, they should be involved earlier in the discussion.

Have empathy for your client’s problems, but don’t have sympathy. If your client needs to hire an engineer but doesn’t want to invest in your hiring solution, a sympathetic salesperson would suggest something less expensive, knowing it might not work. An empathetic salesperson will work with the client to understand the cost of having that position open and the value of making an investment that gives them the best chance of success at filling the open role.


5. And finally, you need to sell a product that it is a good fit for you as a salesperson. I’ve heard some people say that a good salesperson can sell anything, but that has not been the case for me. It has to be something that interests me, that has a good reputation in the business community, and that solves a legitimate problem for my clients. For me right now, that’s recruitment advertising and SAAS, for others it could be cars or real estate or a number of other things. If you can’t see yourself as a brand ambassador for the product that you are selling, your clients will feel it and it will make it harder for you to win.

That’s my philosophy about how to succeed in sales. View it as your profession, never stop learning, drive yourself to victory, be empathetic to your clients, and sell something you believe in. It’s also helpful to be intelligent, and there are many different kinds of intelligence. I think emotional intelligence is the most helpful in sales, allowing you to more quickly assess what they client thinks abut you and your product. Critical thinking will help you come up with creative solutions that may not have occurred to the client, and help you walk your client smoothly through the sales cycle. When you think of selling as helping people solve a problem that they really do need assistance to solve, any negative connotation that some people associate with sale people will never stop you again.