Email blasts, lead capture and generation , social media profile outreach, identifying profiles that are appropriate for the personas… There are so many things that it would take many hours of work to manually cover each process. Not to mention, of course, the hours of analysis needed to identify the strengths and pending improvements in this strategy.
Now, imagine that you need to put this routine into practice and have goals to achieve, on a scale that goes up with each new achievement.
This is when marketing automation can be a good idea: when your commercial property owners database demand reaches levels where it becomes impossible for your team to monitor it manually, it is time to use resources and tools that will help optimize this process and keep your goals up to date and scalable.
Okay… But where do I start and how do I apply marketing automation to my strategy?
Marketing automation isn’t just about tools and platforms. Knowing the terrain and having a clear vision of how to apply it are key factors to getting started.
efficiency and results 2
First, keep in mind the goals of your strategy : are you currently expanding your lead capture and business opportunity generation? Are you looking to generate greater demand for content and relationships with your lead/customer base ? Knowing what to expect from your strategy will help you understand the paths you should take on a day-to-day basis to achieve these goals.
At this point, context is important. So, find out the main channels where marketing automation will be welcome, to enhance what your company already puts into practice.
And, of course, understand the channels, content and aspects of the journey that best resonate with your audience. After all, this is the main point of every strategy: the more appropriate your actions are to the language and expectations of your leads, the greater the likelihood of success .