Marketing vs. Advertising: What’s the difference?

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If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today, it’s one of the toughest questions to answer.

marketing
The term is so broad and flexible that it’s hard to pin down.

Marketing is present in all stages of the business, beginning to end. Without marketing, you can’t truly understand your audience, create a product that fits their needs, or successfully bring it to market.

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Marketers have the firmest finger on the pulse of your consumer persona.

In this guide, I’ll show you in practice what canada whatsapp number database marketing is, its different types, the 4 P's, and how it differs from advertising.

Plus, I’ll spice things up with some expert tips. Whethe r you’re a pro looking for a refresher or a newbie trying to get the hang of things, I’ve got you covered.

Table of Contents

What is marketing?
What is the purpose of marketing?
3 Pillar Types of Marketing
Why is marketing important?
The 4 Ps of Marketing