5. Marketing sells the experience and JTBDs.

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4. Marketing helps you understand customer behavior.
Marketing often reveals why your customers might hesitate to buy. What concerns or objections do people have? Worries about price or fit? Through surveys, feedback, and watching their behavior, you can learn a lot.

By identifying these issues, you can improve products and make changes that help turn hesitations into sales.

Here’s what Elisa Montanari, head of organic growth at Wrike has to say about it:

“If customers are holding back because they can’t afford your products, that’s a whole different issue than them not seeing the value in your product. Dig deep into your marketing data to understand why people are hesitating — if it’s an issue with perceived value, you can change that with the right messaging.”


We use marketing to sell, but marketing isn’t about selling products or services.

It’s about selling experiences and emotions. It helps shape how cayman islands whatsapp number database customers perceive and interact with a brand. Through storytelling, visuals, and messaging, marketing creates an emotional connection that encourages repeat business and builds a strong brand identity.

Moreover, smart marketing gives potential customers a feel for the jobs to be done (JTBDs). With that, consumers will find themselves easily signing up for your services or products.