Twitter Metrics You Should Be Tracking Audience Engagement

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Know your target audience

Analyzing your followers’ interests, genders, countries and cities is effective in determining their expectations and getting to know your target audience. Knowing the audience, which is effective in analyzing whether you have prepared your tweets in line with this target audience, plays an effective role in developing campaigns for denmark mobile phone numbers database commercial use, increasing customer experience and personalized marketing activities.



Twitter Metrics You Should Follow Target Audience


Calculate your account's monthly performance

On the homepage of your Twitter analytics, you can get a 28-day summary of your Twitter account and a summary of each of the previous months. You can get a quick overview of your Twitter performance for each month, analyze the pros and cons, and take the necessary steps accordingly. In your monthly summary; you can reach the best tweet, the tweet with the most views, the tweet with the most mentions, how many followers you got, the best media tweet, the photo or video with the most views.


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Twitter Metrics You Should Follow Monthly Performance


Analyze actions taken from tweets

You can take steps to increase this rate by analyzing the degree to which you receive actions such as retweets and likes, and the interaction your followers have with you. At this point, you can remove your posts according to which posts receive more likes and retweets.