Social ads work by using the posting of ads on social media and online advertising platforms. First, you need to define your target audience and budget for your advertising campaign.
Specific objectives must then be defined based on the characteristics of the product or service to be advertised. Ads can be designed using different formats, including images, videos, texts, among others.
Types of social media ads
Social ads use different types of ads to finance directors email list reach your target audience on social media. These can be traditional or provided by social ad platforms. Below we will explain how each of them works.
Traditional ads on social media
On social media, traditional ads are those that are published in the news feed or on the user's timeline. This is done in the same format as organic posts. The most notable ones are the following:
Facebook Ads
On Facebook, ads are displayed based on the advertiser's pre-segmentation of the target audience. They can be image ads, video ads, catalog ads , event ads, offer ads, or message ads. They are placed both inside and outside the News Feed.
Instagram Ads
On Instagram, ads are integrated into the feed of posts. They can be in stories, images or videos. Likewise, the image format can be used to advertise on Facebook and Instagram at the same time.
LinkedIn Ads
Ads can be displayed in a variety of formats through the LinkedIn Campaign Manager platform. These include image ads, video ads, lead generation ads, message ads, and job ads.