Define Your Campaign Objectives

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In fact, Yelp Ads are perfect for business owners looking to attract more customers and increase leads — businesses using Yelp Ads see 2.5 times more leads. With Yelp Ads, your business listing appears in prominent areas across the site and mobile app, such as the above search results and on competitors’ pages, driving potential customers back to your Yelp Business Page to learn more and choose you.

Setting Up Your Yelp Ad Campaign
Setting up a successful Yelp ad campaign involves more than just clicking "Create Ad." Here’s a step-by-step guide to ensure your campaign is optimized from the start.

Step 1:
Your first step is to establish clear, measurable objectives. What do you want to achieve with your Yelp Ads? Are you looking to increase brand visibility, drive more website traffic, or boost in-store sales? Defining these goals will help you tailor your ad strategy and measure its success accurately.


For example, if your goal is to boost reservations for a restaurant, you might track metrics like clicks to call or online reservations made directly from Yelp. Conversely, if you're a service provider looking to generate leads, focus on greece whatsapp resource tracking form submissions or messages received through Yelp's messaging feature.

RELATED: How To Set and Achieve Marketing Objectives (Plus Examples)
Step 2: Select the Most Suitable Ad Type
Choose the ad type that aligns best with your objectives. If you aim to capture users searching for services you offer, opt for Search Ads. If you want to attract customers who are exploring competitors, Competitor Ads might be the way to go. Your choice of ad type should directly support your campaign objectives.

For instance, a fitness studio might use Competitor Ads to appear on the Yelp pages of nearby gyms, capturing the attention of users actively comparing their options. Meanwhile, a new restaurant might focus on Search Ads to dominate results when users search for “best brunch spots near me.”

Step 3: Allocate Your Budget Strategically
Determining your budget is crucial. Yelp Ads operate on a cost-per-click (CPC) model, meaning you only pay when someone clicks on your ad. Start with a modest budget and adjust based on your campaign’s performance. A good starting point might be a daily budget of $10-$20, which can be scaled up once you see positive results.