When a company produces a lot of marketing or communication content , and/or frequently collaborates with third parties, managing its media can quickly become a real headache.
How to store , organize and share them easily? How to maintain a strong brand image at a time when the media that represent it are multiplying and becoming more complex?
With a DAM solution , of course.
This type of tool has become essential for organizations italy whatsapp data facing major challenges in managing their digital assets . And if you're reading this article, we bet you'd like to learn more about the topic .
What is Digital Asset Management software and what features does it include? What are the benefits of using it? How to choose your DAM solution?
Follow the guide .
What is DAM?
The acronym DAM , which stands for Digital Asset Management , defines a category of software used to:
store ;
manage ;
share ;
distribute all of a company's digital resources.
DAM solutions support several types of assets , including:
images, including photos, illustrations, logos, etc.;
videos
audio files
prints/PDF ;
advertising banners ;
models and templates ;
3D files, etc.
Note: DAM is sometimes called by other names, such as photo library software or media center .
These tools, which started out as simple storage spaces, have been developed and improved in response to the challenges posed by the proliferation of digital content in companies. Today, they include more advanced functions, such as media processing (cropping, for example) or integration with other business solutions, such as PIM .
Who is a DAM solution for?
The DAM solution is primarily aimed at marketing and communications departments , which often have to manage digital assets as part of their campaigns.
However, for the tool to be profitable, a large amount of content needs to be produced or there needs to be regular collaboration with external parties or between different entities within the same group.
Good to know: Digital asset management software is particularly useful for organisations operating internationally , as it facilitates work between geographically dispersed teams. What's more, it often incorporates functions supporting local marketing , i.e. the implementation of actions adapted to the specific characteristics of each country.
What is the purpose of DAM software in relation to business challenges?
DAMs are used by marketing and communications departments that face a series of challenges arising from new market realities:
the increase in the volume of information and the number of distribution channels : the DAM centralizes all digital assets in one place;
the need for greater personalization of campaigns : DAM provides organized access to content tailored to different audiences, making it easier to create targeted messages;
the need to work on and improve the brand image : the DAM maintains the consistency and quality of brand materials;
Optimize working time to increase productivity : DAM avoids wasting time searching for content or sharing information;
Security and rights management requirements – The DAM protects sensitive files and controls access to data.