How accurate is their content?

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From there, you should move on to evaluating the quality of their content. After all, if the quality is lacking, it won‘t matter how often they post since their target audience won’t find much value in it.

Choose a small handful of samples to review instead of tackling every single piece to make the process more manageable.

Your sampler should include content pieces covering a variety of topics, so you'll have a fairly complete picture of what your competitor shares with their target audience.

When analyzing your competitor's content, consider the following questions:

Are spelling or grammar errors present?
How in-depth does their content go? (Is it at the ecuador whatsapp number database introductory level that just scratches the surface, or does it include more advanced topics with high-level ideas?)
What tone do they use?
Is the content structured for readability? (Are they using bullet points, bold headings, and numbered lists?)
Is their content free and available to anyone, or do their readers need to opt in?
Who is writing their content? (In-house team? One person? Multiple contributors?)
Is there a visible byline or bio attached to their articles?
As you continue to scan the content, pay attention to the photos and imagery your competitors are using.