We already talked about the importance of B2B

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For an industrial company to be considered a Customer Experience, apart from activating the entire pre-purchase digital experience, it is essential to offer them "something more" when they are already customers to help them be better not only from the transaction but also from the relationship.

This is where Customer Marketing appears as an ideal kuwait phone number owner strategy to achieve being perceived as a great B2B or industrial customer experience.

The prior strategic work of deciding which clients to "sow", segmenting Industrial clients , and being able to listen to them, will lead us to the most important part of being able to do good Customer Marketing: The development of a tailored value proposition.



This leads, almost necessarily, to the need for a development of services parallel to my products and, above all, a human presence dedicated to the relationship.

servitization in a previous article on our B2B blog (here) . In order for a professional client to decide to invest more in you, you have to convince them with results, value and relationships, not just with products and communication.