Strategy, technology and strengthening organizational culture are among the HR trends for 2024, factors that companies should focus on throughout the year.
Changes in the relationships between professionals and organizations, as well as technological development, brought transformative years for the Human Resources area.
The integration of technologies, changes in internal processes and the consolidation of more innovative cultures are part of this journey, which continues in 2024.
Robson Campos, HR Product Director at TOTVS, and Bruno Soares, CEO of Feedz, discussed the key highlights of the sector in the new year. Read on for more details!
Trends for the Human Resources sector in 2024
As a new year begins, the business world is looking for ways to prepare for the next 12 months, and getting updated on HR trends for 2024 is high on the list.
Robson Campos, HR Product Director at TOTVS, and Bruno Soares, CEO of Feedz, highlight important changes in the HR sector.
“Human resources trends are shaping a more efficient, employee-centric environment that is strategically aligned with organizational objectives,” they say.
“The combination of cutting-edge technology + immersive digital journey + strategic management is redefining the way organizations attract, develop and retain talent in a constantly evolving world,” they add.
In this regard, Campos and Soares listed the main trends for the new year. Find out what they are below.
Artificial intelligence
Artificial intelligence (AI) has taken a prominent place in several segments, including the Human Resources sector.
For Campos and Soares, the adaptations to implement artificial intelligence in organizations go far beyond the technological field.
“Above all, we need to change the mindset of people and companies, understanding once and for all that professionals will not be replaced by AI or robots, because the human essence is fundamental and indispensable,” they explain.
In this context, the HR Product Director at TOTVS and the CEO of Feedz highlight the fundamental role of HR in training employees so that they can apply AI in the most advantageous way for the business.
More strategic management
Another important point highlighted by Robson Campos vietnam whatsapp data and Bruno Soares among the HR trends for 2024 is the commitment to a more strategic approach to management, which directly contributes to the success of the company.
“By using technological tools developed specifically to meet the most varied HR demands and processes, the department is able to devote its attention and time to more strategic and business-oriented functions,” they say.
For Campos and Soares, strategic HR is synonymous with a team capable of transmitting information clearly, to align all areas and employees towards the same objective.
They highlight that this can be achieved through agile, flexible and collaborative approaches, based on actions such as:
effective listening;
continuous feedback;
group work;
expansion of communication;
Innovation proposals for the company.
In doing so, the sector assumes the role of an agent that facilitates change within the organization.
Various working models
The home office model gained prominence during the pandemic, but, after this moment of isolation, organizations need to define the structure that best suits their reality.
Given this scenario, the evaluation of different types of work becomes a strong topic for HR in 2024.