Decide on the keywords you want to focus on

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mayaboti
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Joined: Mon Dec 23, 2024 3:47 am

Decide on the keywords you want to focus on

Post by mayaboti »

" Triple Media Earned Media "Earned" means "to acquire trust or information," and earned media refers to media such as social media and personal blogs where third-party users disseminate information . Companies cannot control the information posted by users, but it is possible that the information will spread by word of mouth to other users who see the post, increasing awareness and leading to pulse consumption (a sudden increase in desire to buy and resulting in a purchase). Paid Media "Paid" means to pay, and paid media refers to media in which advertising fees can be paid .


Paid media, such as mass advertising like TV commercials poland telegram data and Internet advertising like listing ads, have the advantage of being able to effectively promote your company and its products and services to a wide range of targets . Compared to these two media, owned media is characterized by the fact that it can be built and disseminated by a company, and does not require advertising costs . In a broad sense, owned media includes not only websites but also social media.


Depending on how it is managed, it can be expected to generate empathy with users like earned media and achieve PR effects like paid media . The difference between official websites and owned media The difference between an official website and owned media is the content of the information. A company's official website is viewed by various stakeholders such as shareholders, business partners, and customers, and contains information about the company's philosophy and business operations, investor relations information, recruitment information, etc.
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