And, as you might expect, you have been appointed responsible for the campaign and now you have to take charge of creating merchandising ideas. So, today we will talk about that, I will tell you what it is and I will give you some examples of merchandising.
What is merchandising?
It is a persuasion technique that plans ways of selling and promoting a product at a specific point of sale. Using settings, your product is displayed in a different and attractive way at the place where the thailand telegram final phase of the sales cycle occurs, which encourages the choice of the product. Criteria such as environment, location, design and interactivity become fundamental.
It could also be said that merchandising is a contextual technique, as it works on innovative ways of presenting the product and seeks to obtain competitive advantages by optimizing everything related to the display of your product at the point of sale.
Marketing interaction
In this universe everything is interrelated. The market is the point of sale where buying and selling actions take place; marketing is the set of techniques that position your product and make the customer recognize the need for it, and merchandising could be defined as marketing carried out in the market.
If you think about it, in the concept of merchandising we can see some characteristics of content marketing , as it approaches from the context, creates a different climate, creates a distance making us forget for a moment that we are making a transaction and proposes a different experience which is offering something without asking for anything in return.
Stimuli
Stimulus is a central theme in this technique. We start from the premise that human beings are extremely easily influenced and in order for them to choose our product we use persuasion. To do this we have to create facts that stimulate them to start a dialogue with us. There is a whole science behind this idea that works with conscious and unconscious stimuli, whether from the senses or challenges to our intelligence.
Customer experience is the common denominator and what ultimately tips the balance. Feelings, human touch, interactivity and art excite us, marking a different and fun moment in our routine. It is because of these perceptions that the market is transforming and focusing more on the human experience.