Nile has a track record of providing web consulting, including SEO, to over 2,000 companies. We can also produce content tailored to many industries and business types, so if you want to create content but don't have the resources, please feel free to contact us.What is ZMOT (Zero Moment of Truth)? ZMOT (Zero Moment of Truth) is a concept of consumer behavior proposed by Google in 2011. It is a marketing theory that states that "consumers actively gather information before they make a purchase, and by the time they arrive at the product, they have already made a purchasing decision.
" The background to this trend is the widespread use of turkey telegram data smartphones, which have made it easier for consumers to obtain information about products. There are other consumer behavior patterns that have been proposed even before ZMOT: "FMOT" and "SMOT." FMOT (First Moment of Truth) This theory was proposed by P&G in 2004 and states that customers make a purchase decision within 3 to 7 seconds of seeing a product in a store. The company claims that in-store placement, POP, and product packaging design have a greater impact on sales than advertising such as TV commercials, and by improving customer contact points in these stores, it has achieved a significant increase in sales.
SMOT (Second Moment of Truth) The theory is that after purchasing a product, not only the customer's actual impression and satisfaction with the product, but also activities aimed at the user, such as after-sales service and regular information provision, will have a significant impact on future repeat purchases. Nowadays, people actively gather information online before purchasing a product, and searches are not only conducted when purchasing big-ticket items such as cars or home appliances, but also for everyday purchases such as household items like detergent and restaurants to eat at for lunch.