Decide your goals
Influencer marketing is used for two main reasons: increasing brand awareness and improving sales . However, rather than framing these goals as two objectives, it will be more productive to start your approach by focusing on your brand’s wants and needs.
Perhaps you'd like to expand your user base to include a younger audience. Or you want to introduce a new product to a different user group. Alternatively, you might prefer to avoid trends and instead use influencers to promote your brand values.
Influencers can communicate with particular groups of people. Rather than targeting a broad community, influencers will ensure that their content is seen and interacted with by a very narrow audience who are likely to be interested in their products.
For example, influencer posts with a casual tone and personal usa phone number list take stand out from the type of feature- or sales-based posts a company might create for the same item on their own page.
The importance of their message is equal to that of their purpose. You don’t want to limit an influencer’s originality or individuality, but you also don’t want influencers to talk about something irrelevant to your brand. Decide how you want your influencer marketing strategy and message to be organized so you can follow them throughout your campaign.
Manage the reach of influencers
Let’s go back to step one: research. You should go back and research how to locate the ideal influencers to collaborate with once you have a plan based on your connections, goals, and the types of influencers you want to approach.
Is the influencer actively talking about topics related to your offering? If you own a coffee shop, for example, and want to announce a new menu, look for influencers who are constantly posting about their favorite coffee and outings.
Are they located in your target market? While collaborating with international influencers can significantly expand your social reach, it’s a good idea to engage influencers from the specific country where your target audience resides. Hiring internationally ensures that you’ll have a local expert, which can be a strategic approach to discovering top-tier influencers in that region.
Are they authentic? That includes browsing their news feed and viewing posts. A low engagement rate compared to the number of followers and spammy responses indicate a fake account.
Have they already worked with similar companies? An experienced influencer will be able to present you with a sample of their work, depending on the type of influencer you are looking for. The more money you invest in an influencer, the more you want to be sure that they are trustworthy.
You can also use media analysis tools to find influencers who are a good fit for your marketing.