In order for car service advertising to be effective, it is necessary to take into account the nuances typical for this niche. We will talk about them today.
1. Remember that you are not believed
Let's be honest: in our country, the population has little trust in car repair shops. People have had to deal with unscrupulous mechanics too often. Therefore, when creating advertising materials, you need to take into account the common concerns of your target audience .
Potential clients are afraid that you:
you use low-quality spare parts;
replace new parts with old ones;
impose unnecessary services;
refuse to bear responsibility for the work performed in the future.
Your job is to convince potential clients whatsapp israel number that you are not like that.
For this purpose, you can use the methods described below.
2. Make public, meaningful commitments to your clients
"Repair with a lifetime guarantee" - says the slogan of our regular Customer, the auto service "Bibizon" . Such a promise is perceived as a public offer, for non-compliance with which you will have to answer.
Contradicting your own slogan would mean causing a wave of angry reviews on many sites. Now there are very active online communities of motorists like drive2.ru.
3. Create a FAQ (Frequently Asked Questions) section on your website
Here it is important to correctly determine what worries your target audience first of all. For example, a car enthusiast who wants to do chip tuning is worried about whether it will "come back to haunt him" when applying for warranty repairs to an official dealer, etc.