If the prospect does this, you have a compelling reason to contact them again.
Best Practices for Writing a Call to Action for a Cold Email Outreach
There are several factors that influence whether or not someone will click on the CTA button in your cold email send.
Use these tips when sending outreach emails to help singapore mobile number list create a more effective call to action for your cold email:
1) Provide a specific date and time
Let’s say your sales approach is designed to schedule a meeting or a phone conversation to talk more about your product or services. What’s the best call to action to encourage your prospect to take the next step?
You may want to send them an email telling them how you can help them by letting them know the value of what you have to offer. Set a fixed date and time for your conversation if they are eager to talk to you. It is also important to take time zone differences into account when specifying a date and time.
Which of the following are you most likely to answer?
Which one are you more inclined to answer?
CTA 1: Let's schedule a time to chat!
CTA 2: Are you available for a quick 20 minute phone call next Thursday, December 16th at 10am EST?
The second option is more attractive because it gives your potential client all the essential details they need to make their decision.
The prospect is more likely to respond when you offer a specific date and time. When they know the day and time, their mind isn't thinking about how much time they need to plan this meeting. They don't have to think about what day works or what time zone they're in.
Tip: You can also indicate a date and time to make it easier for the prospect to respond with a simple yes/no/alternate date.
2) Provide a link to the calendar
Another way to make it easier for your prospect to say yes is to provide them with a link to your calendar.
This takes all the guesswork out of it and makes it easier for you to find a time that works for both of you.
With the help of new technologies, it's easier than ever to set up a mutually suitable date for a conversation. Calendar , Doodle , and others make it easy to schedule an appointment with minimal effort. There will be no more emails back and forth trying to find a time that works!
You can provide your calendar link to a potential client. All they have to do is open the calendar and pick a date and time. It's easier than replying and typing a response. The best part is that you don't have to worry about scheduling issues because you set an automatic meeting reminder and you'll both be notified in advance!
Examples of email CTA examples with a calendar link:
Please choose a date and time that is convenient for you using this link.
I have included a link to my calendar so you can choose a time that works best for you.
Can we schedule a call? I've included my calendar link below.
3) Provide a multiple choice option in your CTA
It can be helpful to offer a multiple choice option in your CTA. It can make it easier for the recipient to decide whether they want to accept your offer.
For example, if you request a meeting, offer the option to attend in person or via video chat. This will help reduce confusion and make it easier for people to take the desired action.
By offering a multiple choice option, you make it easy for the recipient to say “yes.” They don’t have to think about what time would work for them or whether they want a phone call or a video chat. It’s all laid out for them.
4) Write a benefit-oriented CTA
When writing your CTA, be sure to focus on the benefits the recipient will gain by taking action. Don’t just list the features of what you offer. Instead, think about how your offer will improve their life in some way.