1) goes to the site;
2) reads an article about the problem;
3) becomes convinced that he cannot cope with this problem;
4) begins to study the prices and description of services of your car service.
9. Monitor review sites.
As practice shows, due to the already mentioned mistrust of car services, reviews are read often.
It is important to understand that negative reviews can be left not only by your dissatisfied customers, but also ordered by competitors.
In any case, targeted work in terms of SERM (Search Engine Reputation Management) is needed . You cannot allow a situation where a negative review about your company appears on the first page of search results.
Unfortunately, negative reviews are often discovered by accident, for example, from a conversation with a doubting client. During this time, the owner of the car service loses a lot of money.
Therefore, monitoring should be carried out regularly. Systematicity is one of the keys to success in Internet marketing.
10. Add technology
Since you are engaged in the repair of complex equipment, it makes sense to whatsapp korean number create an atmosphere of technology and modernity on your site.
Such dynamic graphs on the Bibizon website we developed highlight the high level of technical expertise of this car service.
11. Work with low-frequency queries
Promoting in Moscow using high-frequency queries like "car service" is an expensive and unpromising endeavor. It is much more effective to work with low-frequency and ultra-low-frequency queries like "service where to change the diesel particulate filter on a Mercedes CLS-Class".
If you look at the low frequency of these queries, you might ask yourself: what's the point of wasting time on them?
Well, let's say that about 100 users visit such a page in a couple of years, and at least one of them will become your regular customer. Calculate for yourself how much money just 1 regular customer can bring you in a few years and decide whether it's worth fighting for such low-frequency queries. Also read the article about how we provided a client with a powerful leap forward by working with thousands of such queries.
12. Decide on a fair rate for different situations
Determine the acceptable cost of attracting a client for repairing cars of certain brands individually.
It's one thing to attract the owner of a battered Zhiguli to the service and quite another to attract a client for a Mercedes. This is one of the main reasons why it is so important to split contextual advertising into multiple campaigns and ad groups with different rates per click.