It must be useful
It must be unique
Must be specific
It should create a sense of urgency.
“6 Proven Copywriting Techniques to Increase Conversions Starting Now”
The title is useful because it gives you 6 keys to improve your singapore business email list conversions, something that any company or entrepreneur needs for their business.
Regardless of whether there are more techniques or not, the title says that we are giving you 6 that will help you because they are also proven. Therefore, it provides value and is useful.
The title must be unique , it may not be unique at all and may be the weakest point of this title.
Let's analyze the rest.
It must be specific. Without a doubt, there are 6 specific and proven Copywriting techniques, so it is specific. In addition to being 6 concretely, they are proven techniques, that is, they are not theory, they are techniques that someone, in this case me, has successfully tested in my business and they are the ones I am going to tell you about. Therefore, here we do have a good score for our headline.
It must create urgency. In this case, urgency is generated at the end of the headline. By adding that these are techniques that you can use “from now on”, I am saying that if you do not apply them now, you are losing potential conversions.
Adding this point is important because urgency in these types of articles gives very good results, increasing the CTR and getting them shared more. Logically, they must provide value and be truly useful for the user, which we had already said they were, right?
Key #6: - Create a feeling of scarcity
Scarcity is something that encourages us to buy a product or service. You don’t have to go through many websites or many stores to see ads that talk about “last days of sales”, “last units” or “only for the next 3 days and never again”. These are claims that create a feeling of uneasiness… a healthy one.
It generally works much better with people who are already interested in the product or service, that is, they have already gone through some part of your business' conversion funnel.
The internal dialogue of a person when they see this type of phrases is something like this:
“This is an opportunity I can’t miss. It’s a product/service that interests me and it’s currently on sale or I can only get it for the next three days” is a dialogue that invites you to buy so as not to miss an opportunity that may not come around again.