This article is about that.
1. Simplicity
The form should be as simple as possible - the fewer fields, the better. If the logic of the situation still requires several fields, distribute them across several screens with a "next" button. This way, the user will not be overwhelmed by a long "sheet" of your questions.
That's what we did on the landing page for the fitness center .
2. Contrast button
On the Internet, you can come across all sorts of recommendations about the "perfect button color." Some claim that nothing better than a red button has ever been invented, while others point to the higher efficiency of green clickable elements. Testing, research, and reasoning in this area contradict each other. It is likely that there is simply no perfect color.
However, there are a few immutable rules that, if followed, will increase the clickability of the button below your form:
1. The button should stand out from the background thanks to a contrasting color.
2. For secondary content, it is better to use a less noticeable outline button - so as not to create a visual conflict. Let the user pay attention to the CTA button first.
3. It is important that it is clear that this is a button. On some overly cleverly "designed" sites, miniature outline buttons are too reminiscent of a logo and other graphic elements.
4. The button should contain a verb, not a noun. For example, "order", not "order". Practice shows that such buttons are clicked more often.
“Register” instead of “register online” ( landing page for exam preparation center ).
3. No captcha
Don't scare users with captcha. It causes terrible irritation.
4. "Human" auto-notification
It is good manners to notify a person that their order has been accepted. One of whatsapp kuwait the key principles of usability is that the user should always clearly understand what is happening on the site.
5. Designer decoration
When getting acquainted with the site, the user tunes in to the necessary wave - for this, the designer uses certain colors and outlines in the site layout. Ideally, in the order form, it is important to "squeeze", to bring the emotional message of the site to the climax. After all, your task is to encourage the user to the long-awaited action.
Example: a form from our landing page for a fitness center.
Here, parallelograms and trapezoids are used to add dynamism to the design and convey a sense of movement. The girl, pointing with her gaze at the form, is ready to press the timer button. Together with the abundance of red, this motivates the user to take action - filling out the form.