4. Abolish the social department
Why would you keep a separate social media department up and running if every employee contributes to it? Okay, maybe 1 or 2 experts are needed to draw up the policy and monitor the broad outlines. But it makes no sense to give the social media contact with the target group in the hands of a few. Unless this team also does customer support . Think of KLM, where the social media team answers all incoming questions via social media.
Happy employees are much better brand ambassadors than those who spew their anger at the boss at parties. It is therefore important that staff feel happy, valued and useful.
Of course, many HR and management blogs have been written about this. The best advice I can give here is: give people space. Space to organize their own work, but also to develop themselves. They must get the feeling that they really belong and are part of a larger whole, without being wage slaves. A work atmosphere determined by kuwait whatsapp number micromanagement, unrealistic KPIs and unhealthy work pressure does not create brand ambassadors.
Advantage through enthusiastic employees
Creating a unique customer experience is not always a matter of huge investments, the latest technology or hiring the most expensive talent. Enthusiastic employees give organizations of all sizes and types an indispensable advantage.
How do you promote a range of products while being known in another sector? In addition to campaigns on radio, TV and billboards, installation and service company Feenstra opted for online marketing, using sequential storytelling . It ties in with Google's 'See-Think-Do-Care' model, where you gradually bring your customer further down the funnel. How did Feenstra approach this, and what were the results?
ail campaigns. But that is still a pipe dream, the first step now is to increase the awareness of the security product range. And Feenstra has tackled that on a grand scale.