7. Mobile adaptation
It is important that clickable elements are easy to interact with on mobile devices.
According to research, the average user is most comfortable clicking on objects that are 45-57 px wide.
Remember: Fitts' Law of Sensory-Motor Processing states that the smaller the goal, the longer and harder it is to achieve. Don't turn your prospects' user experience into a game of darts.
8. Capacious descriptor
The user must clearly understand what exactly will happen after filling out the form:
⦁ what benefits will he receive;
⦁ How long should you expect feedback?
Example: order form from a landing page for a children's cafe-restaurant.
9. Form on the right
If you place the order form on the first screen, you should place it on the right. Users study the content starting from the top left. Before deciding whether to fill out the form, they should see your logo and familiarize themselves with the offer.
For example, visitors to the landing page we developed for the Unified State Exam Center first learn that they are offered training in one of the oldest such educational centers in Russia, and only then are they whatsapp mobile number database free download offered to take action - sign up for a trial lesson.
10. Use hover effects
It is possible to change the appearance of the button when hovering using CSS (cascading style sheets). It should not be neglected. Changing the color lets the user know that this element is not a decoration. It even attracts additional attention "in the moment".
An example from our landing page for house construction services.
11. Additional incentives
Use phrases like “free,” “within 5 minutes,” “123 people have already signed up.” Information that demonstrates the ease of the transaction, promptness of feedback, and social approval increases the likelihood of filling out the form. Naturally, your promises and statements must be truthful.