Marketing and Sales very aligned

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The B2B and Industrial sales process is a process of people and therefore emotions will end up conditioning the equality between proposals. Consultative Selling has been gaining great importance in recent years and this is due to its great capacity to generate emotions associated with trust, security and learning.

Furthermore, as Gartner highlights in the graph below, the time dedicated taiwan telegram group link to the relationship with the seller is increasingly less among B2B purchasing professionals, so… you have to get emotions right.

The objective of B2B or Industrial Marketing is to mobilize the company to seek the best possible customer experience. Maintaining customers is almost an obligation and attracting them is a "costly" exercise of perseverance. Where should the effort be put?




Visibility in previous stages and Relationship in active customer stages are vital Marketing objectives to attract and retain customers in that B2B or Industrial Customer Experience.



Alignment-Marketing-Sales-B2B On the other hand, the objective of B2B or Industrial Sales is exactly the same. It's just that the direct human presence, the salespeople or sales professionals, appear at a later time than Marketing.

Differentiation (consultative) in the sales process is achieved by Marketing and Sales working together in the relationship with active customers. The objective will be to develop them in order to retain them profitably and, if possible, to grow.