Summary
Improved accessibility for customers
For customers, split payment satisfies a growing need. By spreading the payment, they can access more expensive products or services . It is a solution of choice in different contexts:
Contingency management : unexpected expenses (household philippines phone number example appliances, electronics, etc.) are more flexible to cover, even in emergencies
Optimization of purchases : this payment method encourages responsible purchasing, allowing the customer to equip themselves or treat themselves without having to wait
This accessibility has a direct impact on the purchasing decision , since it alleviates the financial constraints generally involved in shopping cart abandonment.
Benefits for merchants of e-commerce sites
In addition to customer satisfaction, payment in installments represents a real commercial opportunity for companies, here is how:
1. Increased sales
Offering payment in installments helps convince hesitant customers . More expensive products become more attractive, which is characterized by an increase in turnover and an increase in the average basket value .
2. Reduced cart abandonment
Cart abandonment is one of the biggest problems in e-commerce. By offering a more flexible payment solution , a lot of financial worries are removed, encouraging customers to complete purchases.
3. Customer loyalty
A positive shopping experience has a major impact on loyalty . Customers will appreciate the flexibility and trust that comes with a merchant who offers payment in installments. This encourages them to return for future purchases.
4. Improving competitiveness
In a saturated market, integrating a payment solution in several installments makes the difference between a company and its competitors. It is a differentiating argument that can convince customers to favor one brand or site over another.
A simplified solution thanks to digitalization
Payment in installments platforms make the integration of split payments quick and secure . So for merchants, this means:
An automated process : payments and reminders are managed by the solution, reducing administrative tasks
Increased security : such systems include guarantees against non-payment, protecting merchants from financial risks