How often do you get the chance to join the greatest creatives of our country? During an exclusive workshop of ADCN – the platform for creative professionals – impressive names were on the program. Johan Kramer (co-founder KesselsKramer and film director Halal) and Aad Kuijper (co-founder and creative director Alfred). I will take you into the world that these top creatives shared.
1. Turn the creative into a fan
Do you want to get good work from your japan phone number list agency as a marketer? Then make sure you become the favorite client. It is simply the most beautiful thing you can achieve - the agency that sees your assignment as the most fun project of the year.
How do you get there? It starts with the briefing. Be clear and concise about what you want to achieve. If you have that clear - great! Then you can focus on your most important task. Inspire. Enthuse. Take the creative with you into your world of experience. Let him fall in love with your product, as it were. Always remember that input is output . And remember: the creative is like a sponge. He absorbs everything and you never know exactly what triggers a new idea - often it is not what you thought it was beforehand.
Blog Brenda van den Berg, The creative process
If you want to speed up this process, surprise with the form in which you brief. Do you normally choose a briefing in Word? Then present a Powerpoint, organize a tour, make a vlog. By remaining innovative in the format of your briefing, you keep the creative sharp.
Emphasize the shared interest from the start. You want something crazy, of course, but you also give the agency the opportunity to create something crazy!
2. Be infinite in your inspiration
The briefing finished? Phew, that was it! But wait: your task to inspire is far from over. In fact – Aad Kuijper told about an assignment where the setting in which the briefing was presented was decisive for the concept.