Every CIO or CTO is aware of the great opportunity that digital transformation represents for the organization in which they work. These two profiles know that it is a decisive change and that it involves a series of disruptive innovation processes. This drives them to constantly search for solutions for the organization.
If you have a technological solution in the process of being sold and you want to convince a CIO or CTO that your product is the best, first of all you need to know both profiles very well. Although it is true that you may find yourself in a situation where both functions are performed by a single person, these tips will help you achieve your goal: achieving a business mailing lists poland sale of a technological solution .
“If you want to persuade, you have to appeal to interest rather than intellect” Benjamin Franklin
Introductory phrase that serves to show the keys that you will need to implement to demonstrate that your solution is the best. It is not about having all the knowledge and being classified as the first. What you need is to know in depth the needs of the CIOs and CTOs to whom you will sell your product.
To do this, we investigate the differences that exist between the two terms, the main challenges they face and the requirements you have to meet to graduate as a technology solutions seller.
The differences between CIOs and CTOs are not always so different
The role of the CIO (Chief Information Officer) is focused on identifying and delivering information technology services that improve the functioning of a business. He or she is responsible for IT systems from processes to planning. He or she identifies what benefits the company can derive from the technologies and analyses their operation.
On the other hand, a CTO (Chief Technology Officer Operational) not only carries out a methodology focused on the technology itself, but is also responsible for the correct functioning of the systems in execution.
They often share tasks within the same organization, so their work may be unclear to the Board of Directors.