There’s no better example than showing you your own journey.
Let’s say an Opportunity closes for £100,000. I convert the Lead into a Contact, Opp, and Account which automatically associates the Lead with a Contact Role, win!
But look at what happens. The Opportunity has the Campaign phone line in cambodia Influence ROI calculated on the object (because we put it there). It’s leaning on our model to work out how to spread out the revenue across the campaigns! Let’s say an Opportunity closes for £100,000. I convert the Lead into a Contact, Opp, and Account which automatically associates the Lead with a Contact Role, win!
Screenshot of Opportunities back-end
Screenshot for illustrative purposes only
Screenshot of Campaign Influence ROI example
Screenshot for illustrative purposes only
Screenshot of the back end of Campaign Influence
Screenshot for illustrative purposes only
If this Opportunity closes, it means the revenue will show up in B2B Marketing Analytics reports tomorrow and any revenue that has been nicely distributed to each campaign will be added to the total on the multi-touch campaign attribution reports.
I can’t show you these reports in our account because it’s sensitive information. But I can show you dummy data for what it would end up filtering into:
Screenshot of Multi-Touch Attribution example
If you want to read a blog that’s more focussed on the how’ to set up Campaign Influence, check out our blog here.
Work with us
The whole point of sharing this with you is to convince you that we know what we’re doing.
If you’re not convinced, hopefully, we will speak to you within a year and we can talk about the touchpoints that eventually led you back to us!
If you are convinced, you can fill in our contact form and I’ll personally reach out to you.