Engage with other people and companies on social media

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You’ll probably get a little more traction and reach with influencers than you will with other people, but they can be harder to get because there are so many people going after them,” Guido says.

If you’re afraid of getting lost amongst the flood hong kong mobile number database of requests influencers receive, you can also interact with other peers in your industry who are more likely to have the bandwidth to respond.

By engaging with other industry-relevant accounts on social media, you get your name in front of a wider audience and encourage people to interact with you in return.

3. Have a public face for your company

“It’s becoming more and more of a necessity to have someone at your company that is building their own authority and, not necessarily becoming an influencer, but at least having a public face that people can interact with,” Guido says.

Personal interactions on social media are becoming vital in many industries. Even in B2B, people buy from other people. They’re more likely to start a conversation with a person than a company or a brand account.