Start by researching your audience

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Versus “I think this will help us increase sales.” 3. Help them do their jobs Above all else, B2B content marketing needs to be useful. While B2C content can be educational or humorous, your audience is on the job and needs to sell your solution to the people they work with. The most effective way to generate highly qualified leads through content marketing is to solve a problem to make work easier for them.


Start by researching your audience, what positions they hold, and common problems they face. Keep these factors in mind by building a strong B2B buyer persona, and applying it to every type uk business email database free of content you create. For example, when Ciox Health, a health information management company, wanted to launch into a new market. They launched a six-part content series designed with important messages, including an informative listicle, checklist, and a video.




B2b content marketing series The content gave legal firms the information they needed to understand how to streamline the process of getting medical records. As a result of this campaign, they reached 1,884 potential prospects, saw a 42.8 percent open rate, and 14.5 percent CTR rate. 4. Go beyond written content When it comes to content, the default format is often written. Blogs and white papers tend to rule the day.