Ces
Ces stands for customer effort score. It is also qatar mobile number list called "Customer effort score" in japanese, and it quantifies the amount of effort required to solve a customer's problem. The less effort required, the higher the level of customer satisfaction. Therefore, a low ces value is considered high customer satisfaction. Unlike the aforementioned nps® and c-sat, the main feature of the ces is that it is calculated as a numerical value from the customer's critical perspective of the company's products and services.
The ces measurement method is a questionnaire that is administered after the use of the company's products or services, asking questions such as "How much effort did it take for you to solve the 00 problem? How difficult did you find it to use the 00 function? The questionnaire will include such questions as "It was not difficult at all" and "It was not difficult at all". Generally, the answers are divided into 7-11 categories, such as "Not at all difficult," "Somewhat difficult," "Very difficult," and so on. For example, if the respondents are asked to answer on a 7-point scale, the ces is calculated by dividing the percentage of votes for the top two items by the percentage of votes for the bottom three items.
Sales representative conducting a depth interview with a customer
The most common method of surveying customer satisfaction is through questionnaires. By surveying existing customers, customer satisfaction can be investigated. When conducting a survey, we recommend selecting a tool such as google forms that allows you to easily create survey questionnaires on the web. Not only is it easy to tally the results after the survey has been completed, but it can also be centrally managed in the cloud, making it easy for anyone in the company to check the results of customer satisfaction.