Summary
Will AI Change Digital Marketing Forever?
Like any major technological emergence, AI will most certainly philippine whatsapp number profoundly change the way we do marketing. But, like the emergence of computers or the Internet, AI only offers a tool. A super-powerful tool, certainly, but only a tool.
Marketers will remain present to make strategic decisions, direct campaigns, understand customer needs, etc. On the other hand, AI will increase tenfold the capacity to produce, to adapt more quickly and will make it possible to work on a very large scale.
Digital marketing will no longer be done in the same way, but it will still have to respond to the same precepts and principles.
It is up to marketers to adapt to this new tool, as they have already had to do to various technological developments: social networks, ad blockers , mobile applications, evolution of search engine algorithms, etc. This challenge will however vary depending on the areas of marketing, more or less impacted by AI, as explained below.
What are the strengths of AI in marketing?
Certain areas of marketing will be profoundly changed by the use of AI, which will sometimes enable faster and more secure work in complex and larger-scale processes.
Generate content and ideas at scale
This is a given, but no one will be able to compete with AI-based tools for creating content in bulk anytime soon. We already see leading websites using artificial intelligence to generate article title ideas based on a single keyword or content ideas for a given topic. Article outlines with intermediate subheadings can also be generated quickly. Finally, AI never stops and is relatively inexpensive to scale, so it can easily surpass human production capacity in this area.
Streamline market research and provide insights into a marketing target
In marketing, data is often plentiful, difficult to exploit and sometimes disparate in terms of formats or sources. AI can be extremely effective in sorting, consolidating, analyzing and synthesizing large, complex statistical data. It will even be much more efficient than many people, and this, in the blink of an eye.
Optimize ads
All the work of ad optimization, campaign adjustments, target definitions can be automated with AI (with human oversight). In the near future, it will probably no longer be necessary to enter interests and keywords. It would be the ad platform itself that would deliver the right content to the right user, or your AI tool that will make its adjustments autonomously.
Similarly, the tedious work of analyzing online ad results and correcting them will be done much faster. One can imagine an AI providing you with several scenarios from which you can simply choose.
Where AI will struggle to help you
Contrary to the fantasy of science fiction films where AI completely replaces humans, there are skills where humans are still a few steps ahead of algorithms.
The strategy
Making strategic decisions isn’t just about looking at data, it’s about considering a variety of factors. Sometimes, marketing teams have to make choices that don’t fit the data because their experience or instincts are telling them to.
This is what we can call anticipation or strategy: the art of shaping a complex plan to achieve a goal. Of course, strategic marketing thinking can be guided by AI, but it will only provide support. Decisions will have to be human and correspond to the spirit of the times, to what we feel for a product, a trend or a new fashion.
Creativity
AI can generate ideas, but creativity remains the domain of humans. Deciding which campaigns to run, how to appeal to human desires, and how to bring it all together is something only humans can do.