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Black Friday: conversion options for SMEs
Black Friday for SMEs
Even though the channel is clear, the Internet, your Black Friday conversion doesn't necessarily have to be online sales. How is that possible?
Well, it's very simple. When we talk about "conversion" we don't necessarily mean that the user "buys" from us. We can establish the conversion as filling out a form, for example, a request for a quote. If your conversion objective is to get more contacts from potential clients, your success will depend on that goal.
Local Black Friday: Click-and-Collect
Often, small businesses do not take advantage of the enormous communication channel that their website and social networks represent. Why?
Well, it's very simple, they are overwhelmed by all the logistics of online sales, shipping costs, processing, packaging...
If this is your case, don't despair! You can take advantage of Black Friday and get those "cyber sales" with the Click and Collect service, or, to be clear, in-store pickup.