This is certainly what separates the “boys” from the “men.” In other words, it separates a campaign that doesn’t work from a campaign that generates a return on investment.
If you are here reading this article, it is certainly because you russia number felt some pain or difficulty that led you to think about the possibility of choosing between an agency or an in-house team or migrating from one to the other.
As a result, many business owners are unsure about whether to outsource Google Ads or do it in-house. There is no right answer to this. Therefore, we will address this issue in the form of pros and cons so that you can draw your own conclusions and judge which method is best for you.
Outsource
Pros
1 – Greater possibility of having a qualified team
The market still lacks qualified professionals, so the best chance of finding these professionals is within a digital agency. A qualified team will make your project more assertive and achieve your goals much faster.
2 – Managing large campaigns
Running large campaigns demands a lot from a team. You need to be attentive and, above all, know the tool's shortcuts to be more productive and do more in less time. With an agency's vast experience with different types of clients, the shortcuts become clearer and can be used more intelligently.
3 – Appear calm and confident
Here we have to talk about “apparent”. This depends a lot on how the relationship between the client and the agency will be, which involves many factors. But naturally, if the agency fulfills its role of managing and obtaining results for its clients, the tendency is for an environment of tranquility and trust to prevail.
Cons
1 – Compromised flexibility
Because an agency has many clients, on the one hand it brings experience, on the other hand it makes it difficult to be flexible, especially when it comes to completing tasks that need to be completed urgently. There are many other clients within an agency and you are just one more for whom the entire team has to think of solutions.
2 – Monitoring costs
The client must closely monitor campaign costs. Agencies often fail to make the best use of their budget by trying to carry out multiple actions on different channels to “show off their work”. This can lead to budget fragmentation.
3 – Little innovation
Not knowing the client in depth is one of the biggest challenges for agencies. Having too many clients and not enough time to delve deeper into these issues is the Achilles heel of agencies. Agencies that are able to embrace the client's needs in such a way that they are always innovating quickly stand out.
Do it internally
Pros
1 – Greater flexibility with changes
Having an in-house team ensures much more autonomy for all decisions and changes in strategy. The response is much faster and any course corrections can be made in a timely manner.