Here's an example of Spotify doing that on Twitter:
Spotify Twitter Thread
Spotify is “ very protective of its tone of voice .” Every phone number in korea member of the social media team undergoes rigorous writing reviews, and the brand has specific Twitter accounts dedicated to customer support.
Brand Voice vs. Tone of Voice: What’s the Difference?
Brand Voice represents your brand’s unique perspective and the values you stand for. In other words, it’s your brand’s overall personality.
Your tone of voice refers to the way your brand communicates with your audience, which can include word choice, communication style, and emotional tone.
of voice may cha
nge slightly depending on what is most appropriate for the situation.
Let's use Volvo to demonstrate the difference. Their brand voice is safety, which they explain in detail on their website :
Volvo brand voice example
Their tone of voice communicates that safety is a priority, making it a focal point in most of their marketing materials.
Specific seat belts are not always a big selling point for vehicles, but Volvo makes it a central point of its ads: