This situation has led to the fact that the role of marketing and sales analytics systems that increase the effectiveness of advertising has grown significantly. Many tools have been russian business email list developed for this purpose, including Russian ones. One of them is an end-to-end analytics service with the ability to track calls. It collects information from analytics and CRM services and from advertising systems, determines income from each advertising channel, identifies what offer the call was made about and how much each call costs.
There are two types of call tracking:
Static – each advertising channel (billboard, sales manager, advertising block in the media) has a separate phone number.
Dynamic – each client has a unique ID, and the company sees not only where the user came from, but also receives anonymized data about what products interested him and what he did on the site. This option is used for digital channels.
Data-Driven Marketing and Content Management
Personalization can be done not only for offers to customers, but also for communications in general. Algorithms of this process increase sales up to 23% compared to standard indicators.
Data-Driven Marketing
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The developers believe that marketing in the future will be based on mathematical models and models based on machine learning. They will help determine what content and at what time the client will receive.
The solution is a general content management system, machine learning algorithms for its personalization and ranking, as well as a system of recommendations for distributing products in the search and catalog. Businesses can use models proposed by the software developer or their own options.