Maya Verdier, B2C campaign management project managHow to boost Direct Avantages memberships during the end-of-year holidays?
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GOALS
Encourage registration for Direct Avantages by highlighting the many offers that can be used for end-of-year purchases.
Wanting to take advantage of the holiday season to taiwan contact number boost the number of memberships for its new loyalty program released in June 2023, the Direct Assurance teams collaborated with Sinch to design an innovative and engaging Rich SMS experience focused on the benefits of the Direct Avantages program. The latter offers, among other things, numerous discounts valid on brands favored by the French for their end-of-year purchases.
Customers were therefore invited to open the envelope and thus discover the partner offers through several blocks and carousels which all redirected to the Direct Assurances platform.
RESULTS
The campaign was sent to all Direct Assurance customers and the results far exceeded expectations, with a response rate of nearly 98% and a redirection rate on the platform of 49% (i.e. +64% of visits compared to email).
Direct Assurance observed a ROI of x300% thanks to purchases made by their customers following the sending of the campaign.
"Sinch supported me very well during the year 2023 and particularly on the Direct Avantages – End-of-year holiday envelope campaign. The work was generally satisfactory and contributed significantly to achieving our objectives.
I particularly appreciated their ability to meet the agreed deadlines for deliverables.
In addition, Laure's recommendations were relevant: she was able to identify the issues and challenges of our platform in order to offer us innovative activations for this festive campaign."What strategy should you use to engage your customers during your brand’s anniversary?
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