Responsive mailing requires testing
Each web browser and email client can email contact lists uk interpret received messages slightly differently, especially when it comes to emails rich in interactive content and carefully formatted. Therefore, it is worth checking whether the responsive email template you created is properly read by all the most popular mailboxes. This includes the correct width of the message, text formatting, and displaying images.
In addition to a regular test (and A/B tests, which will allow you to check, for example, which Call to Action variant is the most effective), it is also worth conducting a spam test. This way, you can verify that email clients will not classify the message as malicious or unnecessary.
Flagging a message by an anti-spam filter can have serious consequences: from displaying warnings to users, through placing the email in the spam folder, to blocking its delivery altogether. The mProfi platform allows you to quickly and easily conduct a spam test to detect any irregularities and be able to fix them immediately.
At first, all of the above tips may seem difficult to implement. But don't worry - after a while, following the guidelines of responsive emailing will become second nature. It's just a matter of practice and using the right tools!
DMARC (Domain-based Message Authentication, Reporting and Conformance) goes a step further by combining DKIM and SPF mechanisms for even more effective protection against phishing and spoofing. It allows the sender to define a policy for how mail servers should respond to messages that fail DKIM or SPF verification. This allows control over whether emails will be rejected, marked as spam (and therefore sent to a separate folder in the mailbox), or delivered with a warning.
As a curiosity, it can be added that the Polish Act on Combating Abuse in Electronic Communications, which came into force on September 25, 2023, introduced an absolute obligation for some entities to