If you can offer a convenient Chinese payment method such as Alipay, you should expect another boost to your conversion rate. Alipay is not only convenient and trusted, but it’s almost second nature to many Chinese consumers. In any situation where money is about to be handed over, you’ll hear the cashier, waitress, taxi driver, person on the opposite side of the desk ask, “WeChat or AliPay?” If you ask for a credit card, it won’t kill your chance of succeeding, but it adds an extra hurdle.
Alipay is the one I recommend first because many of the online saudi arabia phone number service providers I’ve talked to have Stripe, and Stripe has Alipay integration available.
ADVERTISE
Once your website is ready, you’ll need to send some targeted traffic to it. One option is to use organic content and social marketing, but that takes time to build a following. So it’s best to advertise first.
You might choose to advertise via Weibo, Baidu, Douyin, or many other platforms. You might even choose to run promotions via influencers.
For us, the first place we go is Baidu. With Google blocked, Baidu is the top search engine in China. We use it to place ads in front of searchers, based on what they’re searching for.
For a couple other projects we recently started, we saw a cost-per-click of 0.7–1.8 USD.
For us, the second-best performing advertising option has been Weibo. Weibo’s ad system allows us to boost content, attract attendees for events or gain followers.
WECHAT
We use WeChat to keep in touch with current fans and their friends. It takes time to build a following, but we tend to get strong open rates and share rates. Compared to advertising, the following tends to start off slowly, but it just keeps growing and growing over time.
WeChat articles support text, image, and video. Since you probably already have those resources available, it probably isn’t too hard to adapt them for the Chinese market. Again, Chinese-language content is often best, but for the niche of English-speaking users you can also use English content directly.
USE AN IN-HOUSE INFLUENCER
This last idea might be harder to pull off, but I do like to ask m