Misalignment of Marketing and Sales teams

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suchona.kan.iz
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Joined: Sun Dec 22, 2024 3:32 am

Misalignment of Marketing and Sales teams

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The scarce customer information is reactive and normally associated with transactional aspects or the personal relationship with the sales network.

That is to say, there is hardly any knowledge of the client's real how to get australia whatsapp number problems in all the (omnichannel) interactions of their day-to-day with the industrial company or with their own activity.

Look at the graph below ( Gartner) on the lack of insights as important as the critical moments of the relationship and which communication channels the customer prefers.

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It is almost impossible to consider “how to provide a great B2B customer experience” without knowing what the customer’s interactions are (brand, product, people, digital) and whether they help them or how they feel about them.


Increasing and internally transversalizing the level of 360 customer knowledge through a good (and impartial) expert Customer Analysis service is essential if we want to provide a great B2B Experience.
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