The article answers the questions:
What do the acronyms SEO, SEM and PPC mean?
Which type of marketing campaign should you choose?
What are the advantages and disadvantages of individual internet marketing campaigns?
Millions of users use internet search engines every day, looking for information, recommendations, products or services. In the era of modern marketing, where traditional forms of advertising have lost uk email lists importance, this is a space with huge potential. This is well known to both large brands, whose turnover reaches millions of złoty per month, and owners of smaller businesses who seek customers on local markets. This means that there is a constant fight for the highest positions and the greatest visibility in the search results of internet search engines.
Examples of queries entered into the search engine (source: Google)
Examples of queries entered into the search engine (source: Google)
Contents:
SEM, SEO, PPC – the most important concepts related to e-marketing
SEM – Search Engine Marketing
SEO – website optimization for search engines
PPC – a campaign model that is paid for each click on the ad
Advantages and disadvantages of SEO and PPC campaigns
SEM, SEO, PPC – the most important concepts related to e-marketing
We already know that internet marketing is an integral part of the promotional activities of every modern business, regardless of its size and scale of operation. However, how can you achieve a high position in search results? The answer to this question is not simple and unambiguous and depends on many factors. Before we present the available paths and solutions, let's get to know the definitions of the three most important concepts related to this area.
SEM – Search Engine Marketing
The term SEM covers all marketing activities and strategies conducted in Internet search engines (Search Engine Marketing). These activities aim to increase the visibility of the website in both paid and organic search results, and consequently – to direct as many users as possible to the website. In practice, these are activities that are to lead to obtaining high positions of the website for appropriate keywords – i.e. queries entered into the search engine by users.