The article answers the questions:
What factors should determine the selection of the right SEO agency?
What services should be included in an SEO agency’s scope of duties?
What contract terms should determine the choice of an SEO agency?
Contents:
Should an SEO agency guarantee results?
How long should a SEO contract last?
Should an agency perform an SEO audit?
Should SEO consultations be included in the contract?
Should we modify our website to meet the requirements of an SEO campaign?
What SEO campaign effects should we analyze?
How often should you contact an SEO agency?
Should an SEO agency guarantee results?
Despite the fact that on the Internet we can come across companies usa mobile number quick results, a professional SEO agency should not acquire clients by promising the "impossible". Website positioning is a process that takes time. Usually, to achieve noticeable effects, work on our website should last at least 3 months.
Google Analytics
Establish with your SEO agency the expected period for achieving the first effects of your SEO campaign (source: Google Analytics)
There is no way that will allow our website to immediately appear high in search results. In order to achieve satisfactory results, we should first and foremost be patient and let SEO specialists do their job.
How long should a SEO contract last?
Paying attention to the duration of the contract with an SEO agency is an important point when ordering the positioning of our website. Unfortunately, very often you can come across offers on the Internet such as "positioning for 3 months for free" - let's not be fooled by such promises! Positioning contracts in such a "promotion" may contain a certain "catch". For example, it may be a condition of concluding a contract for up to 12 months, where after three months the agency may not achieve any satisfactory results and issue invoices amounting to hundreds or thousands of zlotys.
Professional SEO agencies should always offer flexible terms of cooperation. It is worth finding a company that offers the possibility of resignation at any time during the contract (without a notice period). A common practice is to conclude SEO contracts for an indefinite period.
Should an agency perform an SEO audit?
A professional SEO company will not fully launch their campaign until they have conducted a thorough SEO audit . Only once our site has been properly analyzed will it be possible to draw specific conclusions that will allow further actions to be taken.