Furthermore, this metrics is in close correlation with number of landing pages

[zihadhasan019]

Of the SEO process I think this KPI doesn't require a more detailed explanation, too. We usually calculate it in relation to growth of traffic (where each visit is expressed by some CPC rate) or sales driven by organic traffic. 12. Branded to non-branded traffic As I said before - if there is little non-branded traffic it means that the website is unable to rank well for generic keywords. The low volume of branded traffic clearly shows that brand awareness needs a strong support – users do not even make navigational queries to reach the website.


Ssee point 1 above) - branded traffic typically dri france email list ves visits to a very limited number of brand-related pages (homepage + few other key pages) while non-branded traffic covers all "searchable" web documents. IMPORTANT SEO KPIs (valuable to have, may be useful on less regular basis than critical KPIs) 1. Organic traffic per search engine Number of Organic Visits per Search Engine It gives a nice insight into the general exposure across different search engines.





Any significant differences between the observed traffic share and the market share of specific search engine may prove lack of performance in SEO for it. 2. Length of queries Organic Visits Filtered by Keyword Length By knowing the average number of words per query it helps to understand the characteristics of the traffic. If more complex phrases bring more visits then we can assume that performance of the Long Tail SEO is good. Both generic, short keywords and the Long Tail are quite different (e.