Here are some examples of digital PR strategy: Publish studies or statistics – These don’t have to be brand new. If you already have some customer data, you can use that to inform these studies. Be sure to include infographics in your post, as they make the information easier to digest. Newsjacking – Brands jump on a trending topic to gain traction by participating in a meme or offering expert opinion on the latest news.
Coining a Term – If you’ve created a new process in your industry or found a better way to do an old process that didn’t have a name, you can use this as an opportunity to “coin a term.” Adding links – Pay attention to the websites that appear most often in searches for products like yours, and then see how you can stand out on those websites. Brand Blast – A digital PR campaign that you plan to launch on the same day.