In it, a voice search was made on a mobile phone, with the phrase: “where can I eat the best beef steak”.
However, if I had to write it, I would have cut back a lot on the words used (even more so if I did it on a mobile phone) and would have used: “eat beef steak” or “eat better beef steak”.
It seems like a tiny difference, but the impact may be greater brazil mobile database than we can imagine at first.
Look, for example, at the difference in organic results between searching for “eat beef in Seville” (left) and “eat beef in Seville” (right):
Local SEO Action Plan - Local Search Results Comparison
When we analyze keywords, we must consider the variations and alternatives introduced by voice searches.
In this sense, the Autocomplete function and related searches on Google can give us very relevant clues:
Local SEO Action Plan - Autocomplete
Local SEO Action Plan - Related Searches
When we write or speak, we rarely repeat the same sequences of words several times, but rather we introduce changes into them, either by using synonyms, equivalent expressions or variations of the same word (such as plurals, adjectives or verb forms), in addition to other terms with meanings related to that of the "main" keyword.