Best Inbound & Outbound Sales CRM Solutions

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Now you understand the ‘what’ and ‘how’ of outbound sales. So, when does it make sense to use it for your business?

Here are six signs that outbound sales strategies will work for you:

Your product is expensive: Outbound sales is ideal for enterprise customers who are unlikely to reach out to you. And a pricey product means your pool of potential prospects is small—so, get on the phone.
Your product solves a new problem: If prospects don’t know that your solution (or the problem) even exists, they won’t be looking for it (goodbye, inbound sales). In this situation, outbound sales can generate awareness of your offer—and your value.
Your product has a long sales cycle: Long sales cycles require ongoing follow-ups and personalized outreach from your sales team. The good news is, sales automation can streamline the follow-up process.
You can afford the commissions: For the economics of outbound sales to work, you need high-ticket items with significant margins to attract and pay your salespeople. Because deal quantity is less, you need those big wins.
Your target audience allows cold calls: This may be rare—but peru telegram data some people really don’t mind sales calls, depending on the product. They might like the personalized sales help.
Your target market is crystal clear: Do you want to reach the data scientists at Spotify, or the customer success leaders at Close? If you have zeroed in on your target market, outbound strategies enable you to hit it consistently.
Sales reps spend about 15 work days each year just entering phone numbers. That doesn’t include all the time they spend manually entering notes, keeping track of follow-ups, or writing cold emails.

If you want to improve your sales, improving sales professional productivity is the first step. Let’s look at the top CRM solutions and who they work best for.