Brand positioning
Positioning your brand in the minds of potential and current customers is the process of defining how you want to be perceived in the marketplace. This could be a luxury hotel, a family-friendly hotel, an eco-friendly hotel, or an affordable hotel. Clear positioning helps you stand out from your competitors and attract the right guests.
Selection of communication tools and channels
An example of a hotel marketing strategy will typically utilize a variety of communication tools and channels to reach its audience on many levels.
The most important of these (and key components) include:
website - SEO optimization of the website, ensuring easy navigation, placing attractive photos and detailed information about the offer, possibility of booking online,
social media — an active presence on platforms such as Facebook, Instagram, and LinkedIn, including regular posting and interacting with followers,
e-mail and SMS marketing - personalized e-mail and SMS campaigns, newsletters with special offers and information about events,
online advertising - PPC (Pay-Per-Click) campaigns, including display advertising on websites, search engines and social media,
cooperation with influencers - establishing business relationships with popular bloggers, vloggers and influencers from the tourism industry who can promote the hotel to their audience.
You don’t have to use all of them at the same time, especially if your hotel marketing budget is very limited. Which channels will be best in a given situation depends on, among other things, your set goals, your target group, and your financial capabilities.
Create and analyze your SMS marketing and mailing campaigns in one place!
Contact
Hotel Marketing Strategy and Digital Marketing
Digital marketing is becoming a key part of almost every hotel’s marketing strategy these days, as most travelers compare and book hotel rooms online. You simply need to know what digital market