When This Method Is Used, The indonesia email database Public Is A Passive Actor That Receives Information. In Oubound Techniques, It Is Likely That The Recipient Of The Advertising Message Has Not Shown Interest In The Product Or Service Previously And Even Knew The Brand Until That Moment. In The Outbound Marketing, Communication Revolves Around The Product Or Service And Pursues The Sale As The Main Objective. An Example Of This Type Of Marketing In The Field Of Call Center Could Be Televent Services And Commercial Visits.
On The Contrary, Inbound Marketing Is A Methodology That Is Characterized By A Group Of Actions That Seek To Attract The Target Audience Through Content Created To Satisfy Their Interests. Inbound Techniques Put The Focus On The Potential Client And Their Motivations. They Seek, In This Way, That It Is The User Himself Who Shows Interest In A Brand Or Service By Putting Adequate Supports, Such As Omnichannel Technology For A Customer Service. Through The Inbound Marketing, Qualified Contacts Are Achieved, Since They Have Interacted With The Company On Their Own Initiative.