This may not be the cheapest method of customer acquisition, but it is an efficient one for certain app categories. Creating helpful SEO-friendly video content for YouTube that is related to your app iranian whatsapp can bring you crowds of customers with time.
For example, fitness app BetterMe has its own YouTube channel with almost 200K subscribers, where people who are looking for workout tutorials will also learn about the fitness app that can help them stay fit.
E-learning platform Busuu offers video lessons for language learners on its YouTube channels Busuu and Busuu Shorts, with over 50K subscribers in total.
Yes, you read it right. Despite its secondary role in promoting digital products, traditional marketing can still help people find out about your app and become active users.
Though outdoor advertising may not be the first thing you would think of when promoting a digital product, there are great examples out there that prove it can be engaging and efficient. If you are looking for ideas for an outdoor campaign, you can find some inspiration from Spotify’s creative banners and billboards.
However, outdoor advertising is not the only way to tell people about your app. For example, you can participate in mobile conferences, presenting your app in front of potential users. Remember to share an e-business card with links to helpful resources about your app and a link to download your app. Or you can become a sponsor of events yourself, getting an opportunity to advertise your product to your target audience.
Final Thoughts
Acquiring mobile app users is a key challenge for any app developer. Nevertheless, with a good user acquisition strategy, you can increase your user base and ensure that your app keeps getting new users.
There are various ways that can help you acquire mobile app users, from the use of social media and other search engine optimization to paid advertising campaigns. In most cases, app developers go with several acquisition channels that are most appropriate for their target audience. So, part of your success in attracting more users lies in understanding your target audience and having a clear ideal customer profile. You need people who will not only download your app but also actively use it.