Hubspot is a great example

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Step 2: Plan your buying journeys from your blog Make sure your blog makes it clear that this is a business blog and you are selling something. Define the major conversion funnels for your readers to follow. At the very least, there should be a site-wide call to action (CTA) inviting readers to check your product or products, but the best idea is to create contextual CTAs and lead generation forms, which could better align with the searchers’ intent.

of contextual CTAs that differ uk phone number list in each article and engage readers by providing “upgrades” to the article content: There are many more content-based B2B lead generation strategies, but contextual CTAs work in e-commerce and retail as well. HomeDepot is another prime example of including contextual CTAs (and automating them). They always show related products right next to each of their guides. Not only are these products actually helpful for following the tutorial and solving the searcher’s problem, they also create the right expectation that this content has a business behind it: Look at your blog and open any individual article.



Do you offer readers ways from that blog to follow the sales funnel? You may also want to set up a heat-map and button click tracking to better understand what your blog readers interact with on your blog post. Step 3: Revive lost rankings An important reminder: Blogs inevitably lose rankings. The essence of any blog is that the more content you add, the further your older content is moving down the archive, away from the home page.